What are some interesting project ideas you have in mind after learning about the main company you have been assigned to?

After significant insight into and inspiration from the works of these two companies, I thought of a great idea on which I can base a project on. Since I am a consumer with an interest in IT products, observing the relationship between consumer's mindsets and technical advances is very important. A study of consumer's preference toward certain products and the reasons why would offer a clear picture for companies to model the next generation of products to suit the market.

For example, a randomized survey of 100 people in my school, all 13-16 year old youths with large exposure to IT. Do they think Bluetooth is useful? What are their opinions on something like NFC? How much do they think such a feature is worth? These are all questions that every manufacturer wants to know, and I feel that as a student it is easy for me to get to the grassroots level of things and find out.